From the UK & Ireland's most recommended brand, Optibac has announced a major brand and packaging refresh in October 2021. The transformation sees the brand adopting an uplifting, credible look, with the new packaging designed consciously to minimise environmental impact.
A new refreshing new look for Every Day Wellbeing.
Sustainability efforts have been significantly elevated across the company, which is both mindful of looking after the planet and closely attuned to its customers, who are proactively seeking eco-conscious options. It has successfully reduced plastic by 96% by swapping from plastic containers to amber glass jars with aluminium lids for all their capsule products. This allows for wider recycling without compromising the delicate nature of the all-important friendly bacteria inside, so customers can enjoy the same quality supplements with greener packaging.
The new design embodies the company’s almost 20 years of scientific credentials alongside their commitment to prioritising natural ingredients. Optibac Probiotics engaged brand business, 1HQ Global, to re-position the brand, re-define the use of structural packaging for sustainable impact and create new front of pack illustrations to personify Optibac Probiotics’ mission to help people feel their best. 1HQ Global devised a series of elegant line drawn figures in uplifting yoga poses, whilst retaining the signature and much-loved rainbow colour scheme to help reassure consumers that it is the same great product inside. Inside the carton, there is an additional delight moment, in the form of a bespoke insert that showcases the brand story and elevates the customer experience.
Aside from sustainability, Optibac Probiotics values the need to give others the means to support their health, making a number of charitable donations, which continued through the pandemic. Most notably, the partnership with Womankind Worldwide, the international women’s rights charity, has seen Optibac Probiotics raise more than £400,000 from every pack sold of the For Women supplement in the range since 2014.
Soraya Janmohamed, Co-founder and Marketing Director at Optibac Probiotics comments: “We’re thrilled to be beginning the next chapter of the Optibac story and launching our new look. It’s been a pleasure building the business alongside my father and siblings and watching the Optibac family grow - we can’t wait to see what the next year (and beyond!) will bring.
“We truly believe that looking after our own health and that of our planet goes hand in hand and wanted to ensure our brand reflects this. Our commitment to providing exceptional quality products backed by science stays the same. The products that our customers know and love are now more sustainable and have stylish new packaging.”
Optibac Probiotics’ supplements cater for the health of the whole family from conception onwards. As specialists in formulating the highest quality friendly supplements for almost 20 years, everything the brand creates is rooted in giving families a more natural option for individual health needs, supported by only the most credible science.